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A Study on Customer Segmentation using Recency Frequency and Monetary Analysis on Jivanjor Adhesive Product at Banglore

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A Study on Customer Segmentation using Recency Frequency and Monetary Analysis on Jivanjor Adhesive Product at Banglore


K. Vijaya Simha | Dr. BC Lakshmanna



K. Vijaya Simha | Dr. BC Lakshmanna "A Study on Customer Segmentation using Recency Frequency and Monetary Analysis on Jivanjor Adhesive Product at Banglore" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6, October 2022, pp.601-609, URL: https://www.ijtsrd.com/papers/ijtsrd51925.pdf

Recency, frequency, monetary (RFM) analysis is a technique used to segment the customers based on their recency frequency and monetary values with the help of historical data. by adopting recency frequency and monetary analysis can segment the customers and used to find the customers who are loyal customers who are valuable customers how many customers we lost and which customers are at risk and mainly helps to maintain relationship with customers. this model provides an effective analysis for decision makers in order to target their customers and develop appropriate marketing strategies according to the previous behaviours. A STUDY ON CUSTOMER SEGMENTATION USING RECENCY, FREQUENCY, MONETARY ANALYSIS ON JIVANJOR ADHESIVE BRAND AT BANGLORE was done at jivanjor adhesive product based on historical customer transactions analysis is done based on RFM model which configures the segmentation according to the business changes and clustering the customers using k means algorithm named the clusters based on the RFM values with those clusters the company is able to know the types of customers and helps to take decisions about customers and helps for campaigning and increasing of revenue.

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IJTSRD51925
Volume-6 | Issue-6, October 2022
601-609
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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